Hello! Last post, I stated that I would like to conduct research on the target audience of a mystery film. This is an important aspect to these films that does not involve any part of the plot or production process, but simply who this genre appeals to. This post will go over some statistical data I have found on mystery films in general, and provide an example of a recent film and how well it performed in the box office based on its marketing practice.
-----------------------------------------------------------------------------------------------------------------------------
When researching the mystery genre, I stated that age and gender were some of the largest influencing demographics within a target audience. It was quite difficult finding some solid numbers for these in the mystery genre, considering its sister genres are usually tied within. However, one source compiled the average ratings from a survey conducted on 80 males and 80 females about their personal preferences of 17 movie genres, one of which being mystery.
Despite not delivering the bigger picture for the entire viewership of a mystery film, the evidence uses a generally balanced set of variables which shows a bit of diversity in gender appeal for mystery films.
-----------------------------------------------------------------------------------------------------------------------------
Generally, identifying the appropriate age and gender demographics increases the likelihood of a movie being financially successful.
The Kid Detective (2020) is a mystery/comedy following a once renowned kid detective (played by Adam Brody) getting his first serious, with the plot twisting from a silly tone to dark ending. This movie appealed to fans of both genres, and its performance shows it.
This film was primarily on streaming services, with its widest release being in 865 theaters due to the COVID-19 pandemic. Despite unfavorable release conditions, the film still managed to make $367,890 worldwide box office, and it received a number of positive views on Rotten Tomatoes praising the actor's performances and story's blend of both mystery and comedy.
-----------------------------------------------------------------------------------------------------------------------------
Though today's post was quite shorter than my previous ones, learning a bit about my genre's target audience is still important for my brief. However, I am not sure particularly how I can actually make my opening appeal to an audience based on demographics, as films typically do so in their marketing practices. Additionally, the plots of a mystery film are all structured identically, no matter who it is trying to appeal towards. What I believe could change depending on the target audience would be the typical incident introduction featured in the opening, changing how intense or serious the situation is as I find who I want to appeal towards.
-----------------------------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------------------------------
There are just a few more features I think would be beneficial to look into before I move on to the next part of my brief production. I believe that by next week I will have everything I need to know. Next time, I plan to look into color theory and what are the effects of those common to the mystery genre. Catch you on my next post!
No comments:
Post a Comment